Did you know that every 0.25 of a second, a fashion blog is launched somewhere in the world? Well, not strictly true (actually, it probably is – we just don’t have the scientific evidence). But it seems like it, non?
Searching for online style inspiration, it’s easy to fall down the black hole of Insta-hell. When you finally look up from your phone, you realise you’ve spent two whole days scrolling through feeds in Korean – and you’re still in your dressing gown, with no idea what to wear (we’ve all been there). Which sort of defeats the point.
Well never fear, we’ve done the hard search for you. From our favourite UK blogs to the best missives from Milan and the coolest New Yorkers, read on for our definitive guide to the best-ever fashion blogs…
No one does elevated basics quite like Marta Cygan, who will make a plain red leather mini and white t-shirt combo look like the chicest thing since Chanel tweed suits. Her lifestyle shots are pretty impressive too.
Why: Not your typical fashion blogger, this law graduate does everything from styling to taking her own pictures and consulting for major fashion and beauty brands. Her style is versatile to say the least, and she looks just as
Charlotte provides a sartorial how-to for styling statement dresses and skirts on her blog, She mixes up her ultra-feminine style with classic staples, with a quirky twist. Our go-to for dreamy dresses and dazzling prints, catch her at couture week where she makes eveningwear dresses look cool enough to wear by day too. Expect a pretty but fun take on fashion trends.
Teisbæk is the epitome of sleek, Scandi, style perfection. After launching her cult blog, Look De Pernille, in 2012 her pared-back but trend-savvy formula of raw hemmed jeans and Gucci loafers exploded across our social feeds. Check in for regular updates on what will be the next-big-thing in street style trends.
Style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog,, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.